Pura

Fragrance has always been an essential part of the human story. It can change the energy and atmosphere of your space, transport you to new places, enhance moods and feelings, and take you back to special memories.

It has the power to evoke romance, increase wellness, celebrate new life, and honor loved ones. While fragrance has been treasured throughout the ages, Pura believes its potential is yet to be fully realized.

Pura is reimagining the future of fragrance and unlocking the possibility of scent with smart home technology. Because scent has amazing power—to improve the energy of a space, to express individuality, to enhance moods and feelings—and they want to tap into that positivity.